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Project Ali

Project Ali

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Social Media, Ads, and Design That Move the Needle

Social media, paid advertising, and brand design — built to generate real leads for Alaska businesses of every size. Flat monthly fees, transparent ad spend, honest timelines. We run marketing end-to-end so you focus on running the business, not managing agencies.

Tiered packages from solo operators to established teams
Flat management fees — ad spend goes directly to the platform, no markup
Alaska-local insight with national-quality execution

What’s Included

  • Platform-specific strategy + monthly content calendar
  • Original creative (posts, stories, reels, ad visuals)
  • Community management — DMs, comments, mentions
  • Paid campaign setup, optimization, and weekly tuning
  • Monthly performance report in plain English
  • Direct access — text, email, or quick call when you need it

What We Offer

Social Media — Starter

Small biz
Month-to-month
  • 2 platforms (pick from IG, FB, LinkedIn)
  • 8 posts per month
  • Basic engagement (comments + mentions, weekdays)
  • Monthly analytics report
  • Ideal for solo operators + small teams

Social Media — Growth

Most Popular
Month-to-month
  • 3 platforms (IG, FB, LinkedIn, or TikTok)
  • 16 posts per month + 8 stories + 2 reels
  • Full community management (DMs, comments, mentions)
  • Monthly strategy call (30 min)
  • Ideal for established small/medium businesses

Social Media — Pro

Medium/large
Month-to-month
  • 4+ platforms (your pick, all majors supported)
  • 24 posts per month + daily stories + 4 reels
  • Full creative direction + brand voice ownership
  • Weekly reporting, quarterly strategy workshop
  • Influencer + partnership outreach prep

Paid Ads — Setup

3–5 days
  • Ad account setup (Meta, Google, TikTok — pick one)
  • Pixel / conversion tracking installation
  • Audience research + creative direction
  • First campaign launched + monitored for 14 days

Paid Ads — Management

Ad spend separate
  • 1 platform, up to 3 active campaigns
  • Monthly creative refresh (new visuals + copy)
  • Weekly performance tuning
  • Monthly report + recommendations
  • Additional platforms available as add-ons

Logo Design

5–7 days
  • 3 initial concepts
  • 2 rounds of revisions
  • Final files in SVG, PNG, PDF formats
  • Commercial use rights included

Brand Identity Package

10–14 days
  • Logo design (primary + secondary marks)
  • Color palette + typography system
  • Brand guidelines PDF
  • 2 business card designs (print-ready)
  • Social media profile assets (avatars, banners)

Marketing Collateral

3–5 days per item
  • Flyers, brochures, posters, menus, or business cards
  • Print-ready PDF + editable source file
  • 2 revision rounds per piece
  • Volume discount on 5+ pieces

Social Graphics Pack

Recurring
  • 8 branded social graphics per month
  • Matched to your brand colors + fonts
  • Optimized for Instagram, Facebook, LinkedIn
  • Add-on to any Social Media plan

Our Process

  1. Strategy Call

    Free 30-minute call. We define your audience, competitive positioning, and what success looks like in the next 90 days — not vague metrics, real ones like leads or reservations.

  2. Setup & Creative

    Content calendar built out 30 days ahead. Brand-aligned visuals designed. Ad creatives drafted. You approve everything before anything goes live — or give us autonomy once the voice is established.

  3. Launch & Manage

    Posts scheduled, ads run, engagement handled. You stay informed through a weekly check-in without being in the weeds. Urgent items always text you immediately.

  4. Report & Iterate

    Monthly performance review in plain English. What's working scales up, what's not gets replaced. Every 90 days we revisit strategy against the business goals we set in step 1.

Frequently Asked Questions

Which platforms do you actually cover?

Instagram, Facebook, TikTok, LinkedIn, and Google Ads most commonly. YouTube Shorts, Pinterest, and X on request. We'll recommend the 2-4 that match YOUR audience — we don't chase trends for the sake of it.

Do you create the content, or do I?

We do — captions, graphics, ad copy, and reel concepts are all included. You supply raw materials where appropriate (photos of the shop, the food, the team). For shoots on-location, we offer photo/video sessions as an add-on.

How is ad spend handled?

You pay the platforms (Meta, Google, TikTok) directly from your own account — we manage it, you own it. No markup, no billing-through-us. You always see exactly what's being spent and on what.

How much ad spend do I need?

Ad spend is separate from our management fee. For meaningful results, most Alaska businesses start with a modest monthly ad budget that scales with the business — restaurants and service businesses typically need less, e-commerce and competitive verticals more. We'll recommend a fair starting budget based on your industry and goals during the strategy call.

Is there a minimum commitment?

No contract, but we recommend committing to at least 3 months — social media results take 60–90 days of consistent posting to show traction. We're transparent about this upfront so you don't quit right before it starts working.

Can I combine packages?

Yes — Social Media Management + Ads Management is our most common pairing. Add Graphic Design for full creative coverage. We'll include a bundle discount for 2+ services in your custom quote.

What if I already have a designer / photographer / brand?

We work alongside them. Most medium/large clients already have creative partners — we handle the channel strategy and execution, they keep doing brand work. Clear handoff, no turf wars.

What results should I realistically expect?

Paid ads: meaningful signals in 2–3 weeks, optimized performance by 30–45 days. Organic social: follower growth + engagement in 30 days, real business impact (leads, reservations, calls) in 60–90 days. We set honest expectations upfront so you're not surprised.

All engagements are flat-rate with a custom quote. Ad spend is always separate and paid directly to the ad platforms — no markup. Quarterly and annual billing discounts available.

Get a custom quote

Every business is different. Pricing is scoped to your specific needs on a free 30-minute call. No commitment, no pressure, no boilerplate pricing.

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